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Facebook’s mobile ad strategy is a risk for Facebook and its advertisers (analysis) | VentureBeat

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Facebook’s mobile ad strategy is a risk for Facebook and its advertisers (analysis) | VentureBeat

Facebookmobilepicture-large

Facebook's mobile ads, announced today, are an attempt to patch one of the biggest holes in the company's revenue model. Until today, the company didn't have any way to make money from its mobile apps due to the lack of ads.

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