Sam Mogannam | The 100 Most Creative People in Business in 2012 | Fast Company
See Sam sell! Sam Mogannam isn't in his own San Francisco store; he's at someone else's market in Brooklyn and spots a shopper nearby. "Have you tried that pasta yet?" he calls out before approaching the woman. "It's amazing. The vermicelli's cool, it's nice and thin, but the spaghetti? It's out of control." He rifles through the shelf, then places a $9 pasta in her basket. "That's my favorite cut. I use it all day long at home."See Sam teach!
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