7 Things Your Social Media Consultant Should Tell You | Fast Company
If social media consultants are doing their jobs, they should put themselves out of business. I speak as one of their kind. Before joining Fast Company last spring, I was the social media editor at the New York Daily News. So I'll say it even bolder: At some point, Fast Company should fire me. (Just not too soon, please!) Your company will never be truly social if you silo social activity within a consultant or a staff manager. To facilitate proliferation, your consultant should learn how your company works, then create a strategy to spread social throughout your organization.
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